Seduction

Men, Masculinity and Mediated Intimacy

Rachel O'Neill

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English

Polity Press
25 May 2018

Media studies; Gender studies: men; Sociology: sexual relations

Within the so-called seduction community, the ability to meet and attract women is understood as a skill which heterosexual men can cultivate through practical training and personal development. Though it has been an object of media speculation - and frequent sensationalism - for over a decade, this cultural formation remains poorly understood.

In the first book-length study of the industry, Rachel O'Neill takes us into the world of seduction seminars, training events, instructional guidebooks and video tutorials. Pushing past established understandings of 'pickup artists' as pathetic, pathological or perverse, she examines what makes seduction so compelling for those drawn to participate in this sphere.

Seduction vividly portrays how the twin rationalities of neoliberalism and postfeminism are reorganising contemporary intimate life, as labour-intensive and profit-orientated modes of sociality consume other forms of being and relating. It is essential reading for students and scholars of gender, sexuality, sociology and cultural studies, as well as anyone who wants to understand the seduction industry's overarching logics and internal workings.

By: Rachel O'Neill
Imprint: Polity Press
Country of Publication: United Kingdom
Dimensions: Height: 226mm, Width: 150mm, Spine: 20mm
Weight: 363g
ISBN: 9781509521562
ISBN 10: 1509521569
Pages: 256
Publication Date: 25 May 2018
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Introduction 1 The Work of Seduction 2 Pedagogy and Profit 3 Manufacturing Consent 4 Seduction and Sexual Politics Conclusion: Against Seduction Postscript: Power and Politics in Feminist Fieldwork Appendices References

Rachel O'Neill is Research Fellow in Sociology at the University of York. She received a PhD in Gender and Cultural Studies from King’s College London in 2016. Her work is concerned with intimacy, subjectivity, power and sexual politics.

Reviews for Seduction: Men, Masculinity and Mediated Intimacy

This is a brave work of feminist sexual politics that provides an unflinching look into the seduction industry. The author deftly navigates the competing and conflicting justifications of the men who shell out exorbitant amounts of money to become an ideal version of hyper-heteromasculinity at the risk of their psychological and social health. Rebecca Sullivan, University of Calgary