Secrets to high-volume, high-profit sales from the most successful sellers on eBay Secrets of the eBay Millionaires reveals the inside stories behind eBay's most successful sellers-including those in the Professional eBay Seller's Association, who together make more than $1 billion annually on eBay. For the first time in one volume, aspiring PowerSellers will get hundreds of undocumented tips and tricks on building a strong eBay business and maximizing sales and profits. Readers will learn to develop a business plan, identify market need, promote their products, build a solid reputation, and more. The sellers profiled represent the major eBay categories, including computers and software, consumer electronics, books, movies, music, collectibles, jewelry, and B-to-B merchandise. Various business models are examined, such as hobbyist-turned-entrepreneur and brick-and-mortar businesses brought online. Readers are sure to find sellers with whom they can identify.