Secrets of Online Entrepreneurs: How Australia's Online Mavericks, Innovators and Disruptors Built Their...

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Bernadette Schwerdt

Secrets of Online Entrepreneurs

How Australia's Online Mavericks, Innovators and Disruptors Built Their Businesses ... And How...

Bernadette Schwerdt

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Paperback

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English

Wiley
01 May 2015

Economics & Business; E-commerce: business aspects; Entrepreneurship

Discover the secrets of success behind Australia's top online businesses and maximise your own online potential. Secrets of Online Entrepreneurs is the ultimate 'how to' guide for creating, building, and selling an online business. Packed with inspiring stories of how some of Australia's most successful online entrepreneurs built their businesses, these internet mavericks will reveal the secrets of their success and provide valuable insights into how anyone with a hobby, passion, or innovative business idea can take advantage of the vast opportunities that a global market now offers. Whether you want to build an online business from scratch or amplify your existing online presence, these hard-hitting interviews will give you the practical tools, tips, and strategies you need to fast-track your business idea and take it from concept to completion. You'll discover what industries are ready for disruption, how to spot a profitable niche, how to growth hack a database, why most online businesses fail, how to access a vast array of free tools to help you get your online idea off the ground, and much more. Most importantly, you'll discover why there's never been a better time to launch an online business.

By: Bernadette Schwerdt
Imprint: Wiley
Country of Publication: Australia
Dimensions: Height: 231mm, Width: 155mm, Spine: 17mm
Weight: 408g
ISBN: 9780730320340
ISBN 10: 0730320340
Pages: 288
Publication Date: 01 May 2015
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Acknowledgements vii Foreword ix The author's story xi Preface xiii Introduction xxv 1 Purpose 1 2 People 31 3 Planning 63 4 Profit 89 5 Positioning 121 6 Profile 151 7 Promotion 187 Take Action 215 Appendix 1: The top free apps every online entrepreneur needs when starting out 221 Appendix 2: The copywriter's creative brief 229 Index 233