Toi Sweeney is an award-winning fashion stylist, brand image strategist, speaker, entrepreneur, author of Secrets of a Well Dressed Brand, founder of the Well Dressed Brand, and host of Well Dressed Brand TV. Toi helps powerhouse brands and high-performers integrate their wardrobes into their business plans through a stunning, distinctive style that clearly communicates their highest value. She's passionate about leveraging her Fascination Advantage(TM) training and the psychology of color to develop signature styles for her clients that help them show up and shut it down.
"""Before you ever say a verbal word to someone you're about to meet, you've already said volumes to them via your clothes. Toi is an expert in helping you say the right things through your personal style. Way more than a how-to-dress book, Secrets of a Well Dressed Brand is the definitive guide on how to use the most visible part of your brand to set the stage for your success."" -RYAN RHOTEN ""This book is easy to read & apply immediately! It's packed full with action steps to really set you apart. The interviews with other experts were a surprise bonus. I am more confident now on honing in on my own style brand! I will reference this book again & again.""-CHRISTI MIRANDA ""This book is NOT about materialism! Toi gets to the heart behind the decisions you're making and teaches mental discipline regarding wardrobe. She is placing tools in your hands that will set you up for being able to impact the world best with your gifts and talents.""-STEVE RISINGER ""You're going to re-think a lot about what you wear after you read this book. I did most certainly. Toi's approach on personal style that comes up, or through, what you wear is something that was revolutionary for me. It steered the idea far from fashion and placed the focus where it should be, on your personal brand and the style that makes that brand consistent. She taught me that your core values, what makes ""you, the you you are"" is shown through how you dress. Your dress is a reflection of ""who"" you are and ""what"" you value."" -JASON CRUISE"