HARRY MILLS is founder and CEO of Aha! Advantage, an international consulting and training firm whose clients include Unilever, IBM, Toyota, Oracle, and Astra Zeneca. An in-demand speaker, he is the persuasion expert at Harvard Business Review's Manage/Mentor program and author of Artful Persuasion, The Rainmaker's Toolkit, and other notable books.
.. .a how-to crash course for creating impactful messages. It superbly samples many of the more important lessons from social and cognitive psychology, as well as behavioral economics. --Choice SAUCE's five elements are vital because societal change requires reinvention of our message-making. What worked in the past won't work today because consumers have more information and more choice. --The Globe and Mail