Searchable Talk

What if the pundits are right? What if the development of the social web is as significant a development in the evolution of our species as the invention of writing? Readers interested in this issue need look no further than Zappavigna's enthralling explorations of social networking - and her account here of the enabling role played by hashtags as ever-more users embark on ever-more search and deploy missions in order to commune. Ambient affiliation has changed the fabric of our social world. Zappavigna shows us how. -- J R Martin, Professor of Linguistics, University of Sydney, Australia Searchable Talk makes an impressive contribution to the rapidly growing literature on internet communication. Zappavigna writes with equal clarity about the technological and the semiotic aspects of hashtags, and about their role in categorizing information and their role in creating communities of like-minded internet users. As if that is not enough, the focus on Trump hashtags provides a valuable critical edge. -- Theo van Leeuwen. Professor of Language and Communication, University of Southern Denmark and Emeritus Professor, University of Technology, Sydney, Australia Searchable Talk is the first book-length treatment of social media hashtags from a linguistics perspective. Through a wide array of verbal and visual examples, Zappavigna wonderfully shows how hashtags function in real contexts. This is an invaluable source for scholars and students interested in digital communication. #comprehensive #insightful #readable #innovative #fascinating. * Mariza Georgalou, Lecturer in Linguistics, National and Kapodistrian University of Athens, Greece * Zappavigna employs her impressive technical knowhow not as an end in itself but to inform an insightful systemic functional analysis of hashtag practices. This book sheds light on the meanings construed by hashtags through processes of intertextuality, (dis)alignment, attribution, evaluation and metacommentary, whilst extending linguistic theory to account for social media discourse * Caroline Tagg, Lecturer in Applied Linguistics and English Language, The Open University, UK *