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Dr. William Putsis is a Emeritus Professor of Marketing, Economics, and Business Strategy at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill and is Faculty Director and teaches on Executive Programs at the Yale School of Management.He has published over 30 peer reviewed scholarly articles on competitive strategy and has written three books on strategy. The most recent, Scarlett's Revenge: Business Strategy for a Disruptive World is a fictional novel set in business with an accompanying website that addresses business lessons learned, much like the book The Goal did with Operations. He has two previous books that have received critical acclaim and that have appeared in various best business book lists: i) Compete Smarter, Not Harder, and ii) The Carrot and the Stick.His is on the leadership team of Knapp Capital Management, an innovative Commercial Real Estate firm focused on large scale development projects and CEO of Chestnut Hill Associates, a strategy consulting firm he founded in 1995. The process presented all three books has been developed over the past two decades of working with organizations of all sizes including many leading Fortune 500 companies. David Edelheit is a global expert in strategy and leadership, recognized for driving large-scale transformations and sustained growth at some of the world's leading professional services firms. Over the course of his career, he has overseen multi-billion-dollar businesses, launched groundbreaking service offerings, and helped organizations around the world reshape their futures - from the US to the UK, across EMEA, and into Asia Pacific.Known for pairing executive-level precision with a deeply human leadership style, David brings a rare ability to drive change from the boardroom to the front lines. He has studied executive leadership at Yale, earned his MBA from Northwestern, and continues to challenge conventional thinking with a future-forward, practical approach. Outside of work, he's fueled by family life with his wife, two amazing kids, and two energetic dogs.
Janet Truncale, EY Global Chair and CEO: Scarlett's Revenge is a fresh and engaging way to explore strategy. Through compelling characters and a gripping storyline, it brings game theory, competition, and smart business thinking to life. A thoughtful and entertaining must read for the classroom and the boardroom! Jeremie Miller, Tech Legend, Inventor of Jabber / XMPP (backbone of today's Instant Messaging), Blue Sky Social Board: Bill and Dave wrap a lethal case study in a revenge thriller-and it works. By the time Scarlett's AI-fueled 'never-out-of-stock' promise bites, you've absorbed a masterclass on strategic control without noticing you were in class. Albert H. Segars, author of the Idea Chase and PNC Distinguished Professor, University of North Carolina at Chapel Hill: Through the characters and plot of Scarlett's Revenge, the drama, twists, turns, and unpredictability of competition are revealed. How the characters deal with the circumstances is a chess game of decisions and consequences that draw you in to the story and draw you closer to the art of strategy. Kavitha Bindra, Assistant Dean and Executive Director of Executive Education, Yale School of Management: Scarlett's Revenge is a wildly original fusion of business strategy and narrative fiction. Putsis and Edelheit turn lessons in disruption, leadership, and innovation into a gripping, character-driven saga that's as readable as it is insightful. It's a rare business book that executives, educators, and even students will devour-and return to for both entertainment and strategic inspiration.
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