Paul Bouissac is Professor Emeritus at Victoria College, University of Toronto, Canada. He is a world renowned figure in semiotics and a pioneer of circus studies. He runs the SemiotiX Bulletin [https://smartsemiotics.com] which has a global readership.
The current volume, by someone who is not just a competent semiotician but a giant of contemporary semiotics, explains and assesses Saussure's bequest to sign study. Paul Bouissac's Saussure: A Guide for the Perplexed prints the bigger picture, not just the legend, and helps to open up a whole new era in the analysis of the cultural sign.--,