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Sales Linkage

Why Do I Need an Umbrella?: Teach Yourself (or Anyone) How to Sell the Right Way - Using Psychology...

Melissa W Arcement Patrick M Arcement

$51.95

Paperback

Not in-store but you can order this
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English
Sparkus Publications
04 May 2026
What if the secret to selling more wasn't talking more - but listening better?

In SALES LINKAGE:

Why Do I Need an Umbrella?,

sales trainer and educator Patrick M. Arcement breaks down everything you thought you knew about selling and rebuilds it around one powerful idea: people already know what they need. Your job is to ask the right questions and listen.

Built around the Sales Linkage Process - a five-step, psychology-backed framework used in corporate training, government agencies, and university classrooms - this book gives you a clear, repeatable system for every sales conversation, in any industry, on any channel.

Inside you will find:

A step-by-step sales process that feels natural, not pushy How to uncover real customer needs using active listening and open-ended questions Proven strategies for handling objections, building urgency, and closing with confidence How to sell through chat, text, and digital channels Leadership and coaching principles for sales managers and team leaders Tools, habits, and daily routines that build long-term success

Whether you are brand new to sales or a seasoned professional looking to sharpen your process, SALES LINKAGE gives you the mindset, the method, and the practical tools to sell the right way - by serving people, not pushing products.

""Why do I need an umbrella?"" Once you can truly answer that question, everything changes.

BONUS: Book owners receive $50 off the full Sales Linkage online course at umbrellasalesbook.com.
By:  
Edited by:  
Imprint:   Sparkus Publications
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 8mm
Weight:   204g
ISBN:   9798234053268
Pages:   146
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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