In this full-throttle playbook for 2020, Rick Wilson, longtime Republican strategist and #1 New York Times bestselling author of Everything Trump Touches Dies, warns Democrats not to make the mistakes that could re-elect the worst president in history.
A thirty-year veteran of national political campaigns and one of the most famous ad makers in politics, Rick Wilson brings his experience, insight, knowledge, and signature humour to the 2020 race, just in time to save the Democrats from their worst instincts. He hammers Trump's destructive and dangerous first term, outlining the mistakes both the Republicans and Hillary Clinton made running against Trump in 2016. He shows exactly how the campaign for Trump will operate, and how Trump will use his social media power against the Democrats.
Hope is not lost - if Democrats listen and learn from Wilson. Drawing on his time as a political guru, and infused with his cutting, witty commentary, Running Against the Devil shows Democrats how to deploy what they've learned in the past two years, what the president's weak spots are, what the rules of the 2020 election reality show will be, and where and how to reach the all-important swing voters. Democrats must use every trick in the political playbook in the 2020 election, and Wilson knows where the bodies are buried.
A sharply funny and brutally honest assessment of Trump's abysmal, destructive record and of the pitfalls for Democrats that lie ahead, Running Against the Devil lays out a no-nonsense, no-holds-barred roadmap to saving America.
'Rick Wilson is one of the best political strategists of our times. He knows the calculus of how to win better than a mathematician. This book is going to give some old-school Democrats a little heartburn. But if we want to win in 2020, Wilson's analysis is a full stop. Period. Read and get to work.' -Donna Brazile, former interim chair, Democratic National Committee 'Running Against the Devil is pugnacious and profane ... blunt and funny ... relentlessly irreverent and breathtakingly brutal.' -The Guardian 'A caustically funny, outraged, and deadly serious analysis ... Political consultant Wilson ... intensifies his strident excoriation of Trump with a hard-hitting assessment of Democrats' chances of winning the next presidential election - a victory that is crucial for saving the country.' STARRED REVIEW -Kirkus Reviews