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Royal Enfield - A global Motorcycling Success Story

Richard Skelton

$29.95

Paperback

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English
Mortons Media Group
01 September 2021
Royal Enfield motorcycles have been in continuous production longer than any other make in the world and the marque has a rich and fascinating history. It also has a bright future ahead. Exciting new models are being built in the firm's high-tech factory in Chennai in southern India and sold in ever-increasing numbers in 42 countries around the globe. More new designs are in development. The company is unique in having an Anglo-Indian culture and back story. Royal Enfield is proud of its British roots dating back to 1901, and equally proud of its Indian heritage which had its beginnings in the early 1950s. Now the company has come full circle with a global technology centre having been established in the English Midlands, just a few miles from Redditch where the story began. The book will look at the ethos of the Royal Enfield factory in Chennai, the infectious enthusiasm of the people who make the machines and the biking lives and culture of the many millions who ride them in India.

By:  
Imprint:   Mortons Media Group
Country of Publication:   United Kingdom
Dimensions:   Height: 295mm,  Width: 210mm,  Spine: 5mm
Weight:   498g
ISBN:   9781911639381
ISBN 10:   1911639382
Pages:   132
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Unspecified

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