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Risky or Too Risky

Tales from the Brick by Brick Pod

Don Halliwell Jason Reichl

$42.95   $36.64

Hardback

Not in-store but you can order this
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English
Don Halliwell
23 January 2026
We started this book with a simple question: How

risky is too risky?

Risky or Too Risky

159

After five chapters and fifty conversations, the answer is clear:

The only risk that's too risky is the risk of relevance.

Everything else? That's just business.

And as our accidental risk managers, trust-but-verify practitioners, human-centered leaders, and intelligently aggressive innovators have shown us:

When you approach risk with wisdom, courage, and humanity, even the riskiest ventures can become your greatest opportunities. The future doesn't belong to the risk-averse or the

reckless.

It belongs to the risk-intelligent-those who see uncertainty not as a threat to be eliminated, but as a canvas for creation.

Your canvas is waiting. Your team is ready. The only question left is: What risk will you take

tomorrow that your competition is too scared to

take today?

Because in the end, that's not just risk management. That's leadership.

And that's how you build the future-brick by brick. We asked, How risky is too risky?

Now we know:

Not taking any risks at all.

That's too risky.
By:   ,
Imprint:   Don Halliwell
Dimensions:   Height: 216mm,  Width: 140mm,  Spine: 16mm
Weight:   426g
ISBN:   9798295579172
Pages:   176
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

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