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Oxford University Press
26 August 2011
Decision theory: general; Risk assessment; Business & Economics; Economics; Business & management
We find risks everywhere--from genetically modified crops, medical malpractice, and stem-cell therapy to intimacy, online predators, identity theft, inflation, and robbery. They arise from our own acts and they are imposed on us. In this Very Short Introduction, Baruch Fischhoff and John Kadvany draw on the sciences and humanities to explore and explain the many kinds of risk. Using simple conceptual frameworks from decision theory and behavioural research, they examine the science and practice of creating measures of risk, showing how scientists address risks by combining historical records, scientific theories, probability, and expert judgment.

Risk: A Very Short Introduction describes what has been learned by cognitive scientists about how people deal with risks, applying these lessons to diverse examples, and demonstrating how understanding risk can aid choices in everyday life and public policies for health, safety, environment, finance, and many other topics. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
By:   Baruch Fischhoff (Department of Engineering and Public Policy at Carnegie Mellon University), John Kadvany (Environmental Protection Agency and the US Department of Energy)
Imprint:   Oxford University Press
Country of Publication:   United Kingdom
Dimensions:   Height: 173mm,  Width: 117mm,  Spine: 11mm
Weight:   140g
ISBN:   9780199576203
ISBN 10:   0199576203
Series:   Very Short Introductions
Pages:   184
Publication Date:   26 August 2011
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active
1. Risk decisions; 2. Defining risks; 3. Analyzing risks; 4. Risk perceptions; 5. Risk communication; 6. Reconciling risks; 7. Risk, culture and society

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