Ricard

Name: Ricard
Price: 135 AUD
Availability: OutOfStock
ISBN: 9782226500007

90 Years of Iconic Objects

Guillaume Picon, Olivier Moritz

$135

Hardback

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Michel albin SA
01 April 2026

Graphic design; Product design; Spirits & cocktails

Cult items from an iconic brand rooted in French heritage, this book celebrates 50 years of Ricard.

This book pays tribute to nine decades of iconic advertising items from the Ricard brand retracing their history and their impact on our collective memory since the invention of pastis.

From the first bottles to the emblematic carafes and ashtrays, each item tells a part of the Ricard's history, shaped by the creative vision of Paul Ricard and his successors. The book delves into major advertising campaigns from the first poster with Darcelis Garçon ! A Ricard to the commercial jingles on the radio, painted walls, artistic collaborations and collections designed by renowned creators (Garouste and Bonetti, Yves Oppenheim, Olivier Gagnère, Marc Newson, Ronan and Erwan Bouroullec, studio 5.5, Yorgo Tloupas etc.) Not to mention bucket hats, parasols, Citroën 2CV and other advertising caravans!

After revisiting the history of Ricard the real pastis from Marseille and its iconic bottle, the book showcases numerous Ricard items and comes back to its greatest advertising campaigns.

Text in English and French.

AUTHOR: Guillaume Picon is a historian specialising in the study of institutional archives. He is the author of various books: Larousse guide to kings of France (Larousse, 2008), Versailles: private invitation (Flammarion, 2015), Orient-Express: from the history to the legend (Albin Michel, 2017).

SELLING POINTS: .

To mark the 50th anniversary of the Pernod Ricard group in autumn 2025, the first book on its legendary advertising history .

Iconic items from popular design .

A celebration of the French bistrot heritage

100 colour, 100 b/w illustrations

By: Guillaume Picon, Olivier Moritz
Imprint: Michel albin SA
Country of Publication: France
Dimensions: Height: 280mm, Width: 260mm, Spine: 26mm
Weight: 1.600kg
ISBN: 9782226500007
ISBN 10: 2226500006
Pages: 240
Publication Date: 01 April 2026
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Unspecified

Guillaume Picon is a historian specialising in the study of institutional archives. He is the author of various books: Larousse guide to kings of France (Larousse, 2008), Versailles: private invitation (Flammarion, 2015), Orient-Express: from the history to the legend (Albin Michel, 2017).

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Ricard

90 Years of Iconic Objects

Guillaume Picon, Olivier Moritz

$135

Hardback

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