Rhetoric

A Very Short Introduction

Richard Toye (Professor of Modern History, University of Exeter)

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English

Oxford University Press
09 April 2013

Reference

Series: Very Short Introductions

Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the 'art of persuasion', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others.

In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defence of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from Ancient Greece, medieval Islamic preaching, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric.

ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

By: Richard Toye (Professor of Modern History University of Exeter)
Imprint: Oxford University Press
Country of Publication: United Kingdom
Dimensions: Height: 174mm, Width: 114mm, Spine: 8mm
Weight: 124g
ISBN: 9780199651368
ISBN 10: 0199651361
Series: Very Short Introductions
Pages: 144
Publication Date: 09 April 2013
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Introduction 1: From the Greeks to Gladstone 2: The scaffolding of rhetoric 3: Approaches to rhetoric 4: Rhetoric in the modern world Conclusion

<br>Richard Toye is Professor of Modern History at the University of Exeter. His books include Lloyd George and Churchill: Rivals for Greatness and Churchill's Empire: The World That Made Him and the World He Made.<br>

Reviews for Rhetoric: A Very Short Introduction

Rhetoric matters. To explicate this shaggy beast in 35,000 words is no small challenge, and Toye succeeds with a consistently light touch. The Speechwriter