Viana Hassan is actively involved in academic and research work in Tourism & Cultural Management in Lebanon and Malta. She is the Founder and CEO of European Tourism and Events training Academy, She got her Ph.D. in Tourism Management and Cultural from Saint Joseph University, Beirut. Her Thesis was entitled ""Medical Tourism in Lebanon"". She has more than 19 years of tourism experience in many related Travel and Tourism Fields, varying from airline sales experience (MEA), to Co-management several Lebanese Travel agencies. She is an Experienced Lecturer with more than 16 years' experience at several universities in Lebanon (Lebanese University, A.U. L, Lebanese International University, Islamic University), the Institute of Tourism Studies, STC higher education partner of Wolverhmapton University UK and University of Malta (Malta), GBS Malta, Scholars School system (UK) with a demonstrated history of working in the Higher education industry, Skilled in Tourism Management, Customer service, Branding, Event Management, Airline Business Management, Niche Tourism, Business operations management, Customer acquisition and Medical Tourism. Dr. Viana has participated in international conferences (Expo Dubai 2020, 7th Medical Tourism World Summit..) including Athens, Paris, Vienna, Dubai, Valencia, India, Turkey etc.... Amrik Singh is working as Professor and Head in the School of Hotel Management and Tourism at Lovely Professional University, Punjab, India. He is working with Lovely Professional University, Punjab, India since the year 2007. He has published 55 Scopus indexed publications and 12 books to his credit. He has published 12 patents and 01 patent has been granted in the inter-disciplinary domain. Dr. Amrik Singh participated and acted as a resource person in various national and international conferences, seminars, research workshops, and industry talks. His research interest is accommodation management, ergonomics, green practices, human resource management in hospitality, waste management, AR VR in hospitality, etc. He is PhD thesis external examiner for many national and international universities. He is also an editorial team member for Scopus and web of Science journals. Ali Said Jaboob is a PhD Scholar in the Management field at the Graduate School of Business, Universiti Kebangsaan Malaysia. He is working for Dhofar University as an administrative. He contributed to national committees: The Industrial and Human Resources Committee"" is Affiliated with the Chamber of Commerce and Industry in Oman from 2018 to 2023"". His research interests include Organizational behavior, Innovation Management, leadership styles, and HRM. A member of the Editorial Review Board for the International Journal of Green Business (IJGB), IGI Global. He has reviewed for IGI Global and several Scopus and WOS-indexed journals such as ""Management and Production Engineering Review Q2, Human Systems Management Q2, and International Journal of Tourism Policy Q4.