Reviving Rural News: Transforming the Business Model of Community Journalism in the US and Beyond

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Teri Finneman Nick Mathews

Reviving Rural News

Transforming the Business Model of Community Journalism in the US and Beyond

Teri Finneman, Nick Mathews, Patrick Ferrucci

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English

Routledge
29 August 2025

Humanities; Media studies; Press & journalism

Series: Disruptions

Based on extensive research into weekly rural publishers and rural readers, Reviving Rural News demonstrates that a new financial approach to community journalism is urgently needed and viable.

This book provides historical context for the state of local news, examines the influence of journalistic identity and boundaries that have prevented change, and offers practical guidance on how to adapt the financial strategies of weekly newspapers to the habits of modern readers. Findings are grounded in robust data collection, including surveys, focus groups, and a year-long oral history study of a small weekly newspaper group in the United States. A new model known as Press Club is presented as a template via which memberships, events, and newsletters can better engage community journalism with its audiences and create a more sustainable path for the future.

Reviving Rural News will be of interest to advanced students and researchers of local, community, and rural journalism as well as practitioners looking to bring about real-world change in journalism organizations.

By: Teri Finneman, Nick Mathews, Patrick Ferrucci
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 190g
ISBN: 9781032539775
ISBN 10: 1032539771
Series: Disruptions
Pages: 92
Publication Date: 29 August 2025
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Acknowledgements 1. Introduction. Rural Journalism in Crisis Patrick Ferrucci and Teri Finneman The History of How We Got Here The Norms of Journalism An International Problem Project Overview References 2. The Uniqueness of Rural News Patrick Ferrucci Defining Rural News Disruption of Local News Understanding the Rural News Weekly Disruptive Innovation The Urgency of a New Model References 3. Publishers: Stuck in the Status Quo Nick Mathews The Survey Tradition vs. Innovation Resources vs. Growth Potential vs. Perception Summary Acknowledgement 4. Readers: Seeking Change Teri Finneman Finding Rural Readers Readers and Revenue Streams Reader Motivation for Financial Support Who Supports Local News? Summary References 5. Press Club: Implementing Change Teri Finneman and Nick Mathews Who is Harvey County Now? Getting Started: Forming the Experiment The Model: Press Club After the Launch The Model: E-newsletters The Model: Events Reflecting on the Experiment 6. Rural Journalism and Disruption Nick Mathews and Patrick Ferrucci Rural Journalism and Disruption The Final Words References Index

Teri Finneman is an associate professor of journalism at the University of Kansas, USA. She is a journalism historian who also studies local news. She coedited Social Justice, Activism and Diversity in U.S. Media History. She is the founder of the Journalism History podcast. Nick Mathews is an assistant professor at the School of Journalism, University of Missouri, USA. He studies local and rural news and information ecosystems. He often seeks to represent the audience, translating their lived experiences for news organizations to help those news organization’s stability and viability in their communities. Patrick Ferrucci is an associate professor and chair of the Department of Journalism at the University of Colorado, USA. His research is in media sociology and primarily concerns itself with how shifting notions of “organization” in journalism lead to influence on journalism practice. He is the author of Making Nonprofit News: Market Models, Influence and Journalism Practice, and coeditor of The Institutions Changing Journalism: Barbarians Inside the Gates.