Revenue Management Theory And Practice: Theoretical And Empirical Research

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Hiroshi Obata (Meiji Gakuin University, Japan) Fumiko Hiki (Hitotsubashi University, Japan)

Revenue Management Theory And Practice

Theoretical And Empirical Research

Hiroshi Obata (Meiji Gakuin University, Japan), Fumiko Hiki (Hitotsubashi University, Japan)

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English

World Scientific Publishing Co Pte Ltd
11 August 2025

Cost accounting; Business strategy; Budgeting & financial management

Series: Japanese Management and International Studies

Summary
Details

This book provides a broad overview of revenue management and examines this topic from different perspectives. It is divided into three major parts. The first part deals with issues related to business model changes; the second part deals with customer, market and marketing issues and the third part examines revenue management and related issues from various other perspectives.

The book is dedicated to the theory and practice of revenue management. Although cost management tends to focus on expenditure, it is important to pay attention to revenue as well. If a company is unable to generate sufficient revenues, it will not be able to generate a profit no matter how hard it tries to reduce the costs, thereby threatening its long-term existence. For this reason, revenue management, along with cost management, is essential. In addition to costs, research on cost drivers has made progress in recent years. However, systematic research on revenue is still incomplete. There is thus a need for theoretical and empirical research on various issues related to revenue management and to systematize them.

Edited by: Hiroshi Obata (Meiji Gakuin University Japan), Fumiko Hiki (Hitotsubashi University, Japan)
Imprint: World Scientific Publishing Co Pte Ltd
Country of Publication: Singapore
Volume: 19
ISBN: 9789811286926
ISBN 10: 9811286922
Series: Japanese Management and International Studies
Pages: 232
Publication Date: 11 August 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active