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Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing by John Balmer (Brunel University, UK) at Abbey's Bookshop,
Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate...
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John Balmer (Brunel University, UK) Stephen Greyser (Harvard Business School, USA Harvard Business School, USA)

Revealing the Corporation

Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing...

John Balmer (Brunel University, UK),  Stephen Greyser (Harvard Business School, USA)

$105

Paperback

Hardback

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English
Routledge
13 March 2003
Humanities; Media studies; Economics; Business strategy; Public relations; Ownership & organisation of enterprises
As the concepts of corporate identity, communication, image and branding have caught the imagination of both scholars and managers, new ways of conceptualising organizations have arisen. This international and multidisciplinary

collection of works captures the quintessence of the corporation and its many inner and outer manifestations. Both editors are pioneers of the area, and in this work they present a new approach to the subject area. Drawing on their wide experience the editors have assembled a portfolio of readings from those who practice, study and research the areas in question, selecting illuminating pieces that stem from the 1950s to the present day to highlight both practitioner and scholarly perspectives. Features include:

Editors' analysis and commentary

Original pieces

Case studies

Discussion questions

Further reading The resulting work is an eclectic

anthology that affords a new way of comprehending organizations, without the need for limitations or narrow perspectives. This is essential reading for anybody who is serious about understanding the many levels of corporate meaning.
Edited by:   , , ,
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 246mm,  Width: 174mm,  Spine: 18mm
Weight:   756g
ISBN:   9780415284219
ISBN 10:   041528421X
Pages:   384
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Professional & Vocational ,  Primary ,  A / AS level
Format:   Paperback
Publisher's Status:   Active

John Balmer, Stephen Greyser

Reviews for Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing

<p>'I commend this book as essential reading for all companies seeking to develop a more effective strategic identity in the marketplace.' - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, USA


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