Sriram Ananthan is a Canadian writer, professor, and entrepreneur, Dr. Sriram Ananthan, has harbored an unwavering desire since his earliest memories - to lead a life brimming with fulfillment and achieve all of his dreams. Even during his formative years, he possessed the foresight that he could attain substantial success. Recognizing that education would be the cornerstone in realizing his aspirations, Dr. Sriram Ananthan pursued a Ph.D. in Marketing Management and holds an MBA. Armed with the knowledge he acquired during his academic pursuits, Sriram secured a position at a bank, where he served as an investment adviser at Royal Bank of Scotland. With over 20 years of industrial experience and a successful business that he has been running since 2009, he excelled in his 9-to-5 role and continued to learn and grow in the field of marketing. However, he sensed that his talents could be more effectively utilized in guiding other professionals towards success. This realization prompted his gradual transition into the role of an entrepreneur. Today, drawing upon over two decades of comprehensive business development experience, Sriram passionately serves as a professor, mentoring young professionals as they embark on their entrepreneurial journeys. Through these interactions, he communicates with and inspires them to toil diligently, amass knowledge, and above all, relentlessly pursue their dreams - just as he has done. In addition to his academic and entrepreneurial pursuits, Dr. Ananthan is the founder of shifttocanada.com, settlen.com, and hightablepublishing.com. He is also a devoted yoga practitioner, enriching his own life through the practice. Furthermore, he is a prolific author, having written over 20 books across various fields, cementing his reputation as a versatile and accomplished writer. Thirupathi Manickam, M.Com, M.Phil, B.Ed, TN-SET, KSET, Ph.D., works as an Assistant professor in the Department of Professional Studies at CHRIST (Deemed To Be University), Bangalore. It is one of the leading institutions in Bangalore, Karnataka, and the institution is Accredited by NIRF, NBA and NAAC Accredited university. He has more than seven years of teaching and Research experience. He has 67 citations and four h-Index. He has published 25 research papers in Scopus, Web of Science, UGC-CARE, and UGC-approved and leading international journals, and 14 presented papers at national and international conferences. He has also participated in over 40 seminars, conferences, FDP & workshops at the National and International Levels. His areas of expertise are Financial Accounting, Corporate Accounting, Financial Management, Management Accounting, Taxation, Digital Marketing and Technology Management.