Rethinking Financial Behaviour: Rationality and Resistance in the Financialization of Everyday Life

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Ariane Agunsoye (Goldsmiths, University of London)

Rethinking Financial Behaviour

Name: Rethinking Financial Behaviour
Price: 57.95 AUD
Availability: PreOrder
ISBN: 9781529232264

Rationality and Resistance in the Financialization of Everyday Life

Ariane Agunsoye (Goldsmiths, University of London)

$57.95

Paperback

Forthcoming
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English

Bristol University Press
19 May 2026

Welfare & benefit systems; Welfare economics; Pensions; Pensions law; Retirement

Series: Rethinking Work, Ageing and Retirement

Pension policy in the UK and US is designed on the assumption that people make informed financial decisions, consistently invest in pensions and manage diverse portfolios. Deviating from this is often deemed irresponsible and irrational. However, this assumption overlooks uncontrollable factors like caring duties, employment breaks or income limitations. Even when individuals act as expected, unpredictable market shifts can hinder long-term planning.

This book redefines deviations to ""rational behaviour"" as logical responses to a dysfunctional system. Challenging existing theoretical discussions and policy approaches, it proposes a fresh perspective on rationality when it comes to financial practices and policy.

By: Ariane Agunsoye (Goldsmiths University of London)
Imprint: Bristol University Press
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781529232264
ISBN 10: 1529232260
Series: Rethinking Work, Ageing and Retirement
Pages: 232
Publication Date: 19 May 2026
Audience: Professional and scholarly , General/trade , Undergraduate , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

Part 1: Everyday Financial Subjects 1. Introduction 2. Willing and Unwilling Subjects of Everyday Financialization Part 2: Construction of the Everyday Asset Manager 3. Normalizing Asset Accumulation 4. Becoming an Everyday Asset Manager Part 3: Being an Everyday Asset Manager 5. The Conduct of the Everyday Asset Manager 6. The Disciplining Effect of Asset Norms Part 4: Variegated Financial Subjectivities in the UK 7. Coping with Constraints 8. Managing Contradictions and Constraints 9. Conclusion Appendix A: Income Thresholds and Interviewee Profiles Appendix B: Analysis and Approach to Data

Ariane Agunsoye is Senior Lecturer in Economics at Goldsmiths, University of London.

Reviews for Rethinking Financial Behaviour: Rationality and Resistance in the Financialization of Everyday Life

“Thinking beyond the ‘rational’ investor or ‘irresponsible’ financial behaviour, Agunsoye’s interdisciplinary approach to financialisation and everyday lives offers fresh insights into how households make sense of their savings and investment decisions. By highlighting the constraints and contradictions intrinsic to the current asset-based welfare system, this book also challenges us to consider what kind of policy approaches would be required to address financial inequalities, particularly due to gender and ethnicity.” Karen P.Y. Lai, Durham University