Our search has the following Google-type functionality:
If you use '+' at the start of a word, that word will be present in the search results.
eg. Harry +Potter
Search results will contain 'Potter'.
If you use '-' at the start of a word, that word will be absent in the search results.
eg. Harry -Potter
Search results will not contain 'Potter'.
If you use 'AND' between 2 words, then both those words will be present in the search results.
eg. Harry AND Potter
Search results will contain both 'Harry' and 'Potter'.
NOTE: AND will only work with single words not phrases.
If you use 'OR' between 2 single words, then either or both of those words will be present in the search results.
eg. 'Harry OR Potter'
Search results will contain just 'Harry', or just 'Potter', or both 'Harry' and 'Potter'.
NOTE: OR will only work with single words not phrases.
If you use 'NOT' before a word, that word will be absent in the search results. (This is the same as using the minus symbol).
eg. 'Harry NOT Potter'
Search results will not contain 'Potter'.
NOTE: NOT will only work with single words not phrases.
If you use double quotation marks around words, those words will be present in that order.
eg. "Harry Potter"
Search results will contain 'Harry Potter', but not 'Potter Harry'.
NOTE: "" cannot be combined with AND, OR & NOT searches.
If you use '*' in a word, it performs a wildcard search, as it signifies any number of characters. (Searches cannot start with a wildcard).
Search results will contain words starting with 'Pot' and ending in 'er', such as 'Potter'.
Dr Jan-Benedict Steenkamp is Distinguished Professor of Marketing at University of North Carolina, USA. He is Honorary Professor at the European Institute for Advanced Studies in Management, Fellow of the European Marketing Academy, and Fellow at the Institute for Sustainable Growth at Fudan University (Shanghai). His work has received over 38,000 citations and been featured in the Wall Street Journal, Financial Times and the Economist. Dr Laurens Sloot is Professor of Retail Marketing at the University of Groningen. He founded the EFMI Business School at Erasmus University, which has since developed into a leading educational and research institute.
A must-read for any brand marketer. Is it too late to save your brand? You'd better hope not. --John Gerrie, Chairman at FMCG Association ANZ Essential reading for everyone that competes with or sells to this dynamic sector of retailing. --John Failla, Founder, Store Brands Decisions, USA In the last 25 years, hard discounters have achieved remarkable success in the Western world. So far, conventional retailers and brand manufacturers have failed to find the right answers as to how to deal with this retail disruption. The very insightful book by Steenkamp and Sloot uncovers the primary secrets of the hard discount business model. It will be very helpful for retailers and marketers around the world to understand why they are so successful. Just one warning: understanding hard discounters doesn't mean that you can beat them! --Kees Buur, former Buying Director Health & Beauty A.S. Watson Benelux Provides the best possible insights regarding the phenomenon of Hard Discounting. A book worth every minute to read. --Harry Brouwer, Executive Vice President at Unilever Food Solutions - Global Professors Steenkamp and Sloot have written a 'must-read' for anyone interested in retail. Truly understand and comprehend the disruptive powers of discount formulas are an essential read and should therefore be on every retail professional's night stand. --Dave Pieters, former General Manager of Coles Australia Finally a book that analyses the discounters from an international, global perspective! Most publications focus on national markets. Not this book. This makes the book definitely a must read for everyone professionally involved in the retail business today. But also shoppers, interest groups, investors and policy makers can learn from the unique insights and considerations revealed in the book. --Philippe Gruyters, Managing Director European Marketing Distribution (EMD), Europe's largest grocery alliance