The Basics Interior Design series comprises a collection of titles examining the application of interior design principles to different types of space. Packed with cutting-edge examples and fully illustrated with clear diagrams and inspiring imagery, they offer an essential introduction to the subject. This second edition of Retail Design examines the latest developments in the contemporary retail design sector worldwide. It guides the reader step by step through the retail design process, providing strategies that can produce a successful retail space and a design that is appropriate for the brand, product, consumer and retailer. A new chapter exploring consumer behaviour is combined with clear explanations of branding and identity, to provide the starting point for the design concept. The relationship between the interior and its context, site and setting is then examined, alongside in-depth investigations of layout, circulation and pace and other design considerations. Fully updated with new international case studies and expanded coverage on sustainability, interactivity, and innovative design concepts - this new edition of Retail Design offers cutting-edge insights into the practice of contemporary retail design and shows designers how to meet and exceed the expectations of today's clients and consumers.
Introduction 01 Consumer Behaviour 02 Branding and Identity 03 Retail Sectors and Channels 04 The Retail Environment 05 The Organization of Retail Space 06 Retail Detail Conclusion Bibliography Glossary Index
Stephen Anderson and Lynne Mesher both teach at the University of Portsmouth, UK. Stephen is a Senior Lecturer in Interior Architecture & Design, and Lynne is Associate Dean for the Faculty of Creative and Cultural Industries.