Reputation is Everything, Why Smart Founders Invest in Public Relations: Great startups don't just sell...

— —

Juliana Pulecio Velasquez

Reputation is Everything, Why Smart Founders Invest in Public Relations

Name: Reputation is Everything, Why Smart Founders Invest in Public Relations
Price: 28.22 AUD
Availability: OutOfStock
ISBN: 9798349336232

Great startups don't just sell products, they sell trust

Juliana Pulecio Velasquez

$30.95 $28.22

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Juliana Pulecio Velasquez
01 June 2025

Entrepreneurship; Public relations

Reputation is Everything: Why Smart Founders Invest in PR is a powerful guide for startup founders, entrepreneurs, and business leaders who understand that trust-not noise-is the true currency of growth. Written by global PR expert Juliana Pulecio Velasquez, this book breaks down how to use public relations strategically-not just for press clippings, but to build long-term credibility, navigate crisis, and turn visibility into traction. With real-world insights, reputation-building frameworks, and founder case studies, Reputation is Everything helps readers master the difference between marketing and PR, align their brand narrative, and earn trust in crowded markets. If you're ready to stop chasing hype and start leading with purpose, this is the book for you.

By: Juliana Pulecio Velasquez
Imprint: Juliana Pulecio Velasquez
Dimensions: Height: 203mm, Width: 127mm, Spine: 11mm
Weight: 213g
ISBN: 9798349336232
Pages: 210
Publication Date: 01 June 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Juliana Pulecio Velasquez is a startup public relations expert and seasoned journalist with over 20 years of experience helping early-stage companies and tech founders build credibility, manage crisis communication, and lead with strategic storytelling. She holds a Master's degree in Public Relations and a Diploma in Corporate Communications, blending academic rigor with hands-on expertise. Juliana has supported hundreds of startups across 40+ markets, helping them strengthen their reputation, secure earned media, and build long-term trust. She is the founder of a PR advisory boutique and educational platform focused on founder visibility, brand positioning, and reputation management. A recognized thought leader in the startup PR landscape, Juliana has served as a juror for international communications awards and is known for bridging the gap between founders and the media. Her debut book, Reputation is Everything: Why Smart Founders Invest in PR, is a strategic guide for entrepreneurs, CEOs, and marketing leaders who want to turn trust into traction.