Relationship Building in Public Relations

Petra Theunissen, Helen Sissons

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English

Routledge
10 December 2019

Communication studies; Media studies; Public relations

Series: Routledge Research in Public Relations

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.

By: Petra Theunissen, Helen Sissons
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 317g
ISBN: 9780367876234
ISBN 10: 036787623X
Series: Routledge Research in Public Relations
Pages: 220
Publication Date: 10 December 2019
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Chapter 1: Setting the Scene Chapter 2: Relationships and relationship building Chapter 3: Mediated relationships Chapter 4: The PRP–PRP relationship Chapter 5: The PRP–client relationship Chapter 6: The PRP-journalist relationship Chapter 7: The Organization-Public Relationship (OPR) Chapter 8: Conclusions, observations and key principles in building relationships

Petra Theunissen is Senior Lecturer and Curriculum Leader for Public Relations at Auckland University of Technology, New Zealand Helen Sissons is Senior Lecturer and Curriculum Leader for Journalism at Auckland University of Technology, New Zealand