Reinventing Corporate Strategy for Competitive Advantage

Ricardo Marcao, Vasco Santos, Ruben Pinhal

$454.95 $363.69

Hardback

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English

IGI Global
25 September 2025

Business strategy; Corporate governance & responsibilities

Summary
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In today s fast-paced global economy, traditional approaches to corporate strategy are no longer sufficient in sustaining long-term success. Reinventing corporate strategy has become imperative for companies to gain and maintain a competitive advantage. This reinvention involves embracing innovation, using data-driven insights, and aligning strategic goals with the ever-changing market demands and technological advancements. Companies that proactively reshape their strategic frameworks are better equipped to anticipate change and create value in increasingly complex and competitive environments. Reinventing Corporate Strategy for Competitive Advantage explores a wide range of tools and innovations in corporate strategy. This book contributes to academic literature with updated models and case-driven insights. Covering topics such as innovation, economics, and organizations, this book is an excellent resource for academicians, graduate students, strategy consultants, and corporate leaders navigating complex strategic environments.

Edited by: Ricardo Marcao, Vasco Santos, Ruben Pinhal
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm, Spine: 18mm
Weight: 730g
ISBN: 9798337354286
Pages: 315
Publication Date: 25 September 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

ONLY $9.90 DELIVERY INFO

Reinventing Corporate Strategy for Competitive Advantage

Ricardo Marcao, Vasco Santos, Ruben Pinhal

$454.95 $363.69

Hardback

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