Timothy Bewes currently teaches at Brown University. He is the author of Cynicism and Postmodernity, as an editor of New Formations and a contributor to New Left Review, New Literary History and Parallax
One of the paradoxes of today's capitalism is that, although we are dealing less and less with things and more and more with virtual fluid entities, reification is stronger than ever. Which is why Bewes's book is needed like daily bread. The book does exactly what has to be done: it does not simply 'apply' the concept of reification to our times, it thinks it over again-beyond Marx, but with Marx. -- Slavoj Zizek