Mats Larsson has been working 30 years as a consultant with innovation, strategies, and change management. He has written five internationally published books about the future, starting with The Transparent Market (written with David Lundberg) which was published in 1998. In this book the authors argued that in the future companies and individuals would extensively do business on the internet, something few experts and people in general believed at the time. In recent books he has analysed the transformation of transport systems to electric mobility (Global Energy Transformation and The Business of Global Energy Transformation) and the development of a circular economy (Circular Business Models). He now takes on the challenge of telling the largely untold story of a future that few people expect, hoping to reach ordinary people and decision makers with his important message.
"""This book presents a well-founded argument about the remedies of contemporary societal challenges, and offers a much needed, sobered-up look at the complex endeavors that lie ahead. Larsson's book disentangles intricate concepts connected to technology, business, industry and society, and does it free from the jargon and romanticizing we often encounter in everyday conversation."" Professor Thomas Kalling of the Business Institute, Lund University."