Redefining Global Creative Sectors Through AI and Human Augmentation

Edited by:   Fazla Rabby, Sweta Thakur, Shafiqur Rahman, Nishita Pruthi, Mukesh Singla
Imprint:   Engineering Science Reference
Country of Publication:   United States
Dimensions:   Height: 254mm,  Width: 178mm, 
ISBN:   9798337371542
Pages:   372
Publication Date:   29 January 2026
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Dr. Fazla Rabby is an accomplished academic and professional with a diverse background in emerging technology, education, management, and AI. Holding a Ph.D. from the University of Southern Queensland, their education includes degrees and diplomas in management, leadership, and information systems from Central Queensland University and the University of Madras. As a Teaching Academic at Macquarie University and Lecturer at Canterbury Institute of Management, Dr. Rabby designs and delivers educational activities, assesses student progress, and contributes to curriculum development. Their role as Academic Director at Stanford Institute of Management and Technology highlights their leadership in stakeholder relationships, business strategies, and HR management. Previously, Dr. Rabby excelled in sales and marketing roles, including Director of Australian Sales and Marketing and Managing Director of Sales Solutions Australia. A prolific researcher and presenter, they focus on blockchain, digital marketing, AI, mental health and well-being and consumer behavior, with upcoming projects on industry innovation and AI in education. Dr. Nishita Pruthi is an Assistant Professor at the Asian School of Business, part of the Asian Education Group, Noida. Awarded with Ph.D. at the Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak, Haryana, she exemplifies academic excellence and scholarly dedication. Dr. Pruthi has an impressive portfolio of nine research papers published in prestigious journals, with six indexed in Scopus, Web of Science, UGCCARE, and ABDC. Her contributions extend to authoring thirteen chapters in edited volumes published by globally renowned publishers such as Emerald, Bentham Science, and IGI Global. Additionally, she has co-edited two books published by IGI Global, USA, reflecting her versatility and scholarly rigor. Her academic journey is further distinguished by her active participation in twelve national and international conferences hosted by premier institutions, including IIM Indore, IIM Jammu, IIM Kozhikode, and Deakin University. Dedicated to fostering a transformative learning environment, Dr. Pruthi inspires critical thinking, ad creativity, ensuring her students are well-prepared to excel in dynamic academic and professional landscapes.