Lily Cole is a model, actress, philanthropist and environment activist. She holds an MA in History of Art from the University of Cambridge and was awarded an honorary Doctor of Letters for contribution to humanitarian and environmental causes by the University of Glasgow. In 2013, she launched Impossible.com, the innovator and incubator committed to social and environmental change. Lily has spoken at The World Economic Forum's meeting in Davos, Google's Zeitgeist conference and Wired.
A great read, fundamentally important subjects elegantly explored through a personal perspective. I relished the optimism! * Steven Trent * Who Cares Wins is a journey into the anthropology of radical optimism. Lily Cole delicately unpicks the silver linings from some of the many dark clouds that loom over us and weaves them into an irresistible vision of our future * James Suzman, anthropologist and author of 'Affluence Without Abundance: The Disappearing World of the Bushman * Who Cares Wins is a literary submarine which allows you to descend into the deep depths of environmentalism to show you the truth with refreshing clarity and honesty. A deeply personal and yet universal call-to-action on one of the most profound subjects of our time * Bella Lack, environmental campaigner * Lily Cole, through her personal experience, interviews with fascinating people and a critical insight to our planet's problems helps us understand the power of the individual and makes us fall in love with nature again. No more the relentless, morbid doom-mongering, Lily gives us so many reasons to be optimistic, and shows that we can all make a difference and together we can save our beautiful Earth * Professor Mark Maslin, Professor of Earth System Science at UCL and author of The Human Planet * Who Cares Wins is a literary submarine which allows you to descend into the deep depths of environmentalism to show you the truth with refreshing clarity and honesty. A deeply personal and yet universal call-to-action on one of the most profound subjects of our time * Livia Firth, Creative Director of Eco Age * Lily's commitment to a better future for fashion is legendary, and her first-hand experience of an exploitative and unethical industry have made her involvement both more poignant and pertinent. How wonderful to absorb her thoughts and knowledge on everything else, from food to fuels, politics and biodynamic farming. This book is a great insight into her mind, and into our world * Orsola de Castro, Creative Director of Fashion Revolution * A welcome and thorough overview of some of the many aspects of the crisis humanity is now facing alongside the visionary possibilities for change at our fingertips. If we don't act it isn't for lack of good ideas . . . * Dr Gail Bradbrook, co-founder of Extinction Rebellion * Too bad we can't clear up the environment as fast as Lily Cole can. She explains why we're in this mess and what we can do about it brilliantly * Ruby Wax, author of How to Be Human *