Reading Media

Name: Reading Media
Price: 206 AUD
Availability: OutOfStock
ISBN: 9781479830299

How to Do Textual Analysis

Jonathan Gray, Daphne Gershon

$206

Hardback

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English

New York University Press
03 February 2026

Communication studies; Media studies

Series: Critical Cultural Communication

Innovative methods in textual analysis to decode today's ever-expanding media landscape

Reading Media: How to do Textual Analysis reinvigorates one of media and cultural studies' most foundational methods at a moment when it is most needed, showing its continuing vitality by adapting it to new media environments, cultural objects, and scholarly questions.

The volume insists that the close study of meaning, form, and representation remains central to understanding media's power. With contributions from leading and emerging scholars, the book offers a diverse toolkit: from narratological and semiotic analysis of film and TV, to historical poetic accounts of TikTok, multimodal analysis of Afrobeats music videos, and postcolonial criticism of games. Essays extend the scope of textual analysis to unexpected objects – such as plastic waste, memes, and refugee-authored media – while others demonstrate how texts operate across platforms, genres, and transmedia franchises. Beyond offering new and improved approaches to textual analysis, each chapter illustrates its approach using a specific case study, functioning both as a step-by-step how-to guide and as an example of textual analysis in action.

Reading Media advances a vision of textual analysis that is rigorous yet flexible, attuned to both aesthetics and politics, and responsive to today's media environment. Essential for students and scholars in media, communication, and cultural studies, Reading Media both reaffirms and renews textual analysis as an indispensable way of engaging with the mediated worlds that shape contemporary life.

Edited by: Jonathan Gray, Daphne Gershon
Imprint: New York University Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781479830299
ISBN 10: 1479830291
Series: Critical Cultural Communication
Pages: 400
Publication Date: 03 February 2026
Audience: Professional and scholarly , College/higher education , Undergraduate , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Jonathan Gray (Editor) Jonathan Gray is Hamel Family Distinguished Chair in Communication Arts, Professor of Media and Cultural Studies at the University of Wisconsin, Madison, and author and editor of numerous books, including Show Sold Separately: Promos, Spoilers, and Other Media Paratexts (2010), Fandom, Second Edition (2017), Keywords for Media Studies (2017), and Satire TV (2009), as well as Television Studies (with Amanda D. Lotz), and A Companion to Media Authorship (with Derek Johnson). Daphne Gershon (Editor) Daphne Gershon is Lecturer at Gonzaga University. She received her PhD from the Media and Cultural Studies program at the University of Wisconsin-Madison

Reviews for Reading Media: How to Do Textual Analysis

""Reading Media brilliantly demonstrates the continued relevance of textual analysis as tool for understanding a vast array of contemporary cultural forms from film franchises and digital games to posters and TikTok. At once a guide to methods and a compelling set of critical essays, this book offers essential frameworks for media studies."" - Lynn B Spigel, Northwestern University