Reading Bestsellers: Recommendation Culture and the Multimodal Reader

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Danielle Fuller (University of Alberta) DeNel Rehberg Sedo (Mount St Vincent University, Halifax, Nova Scotia)

Reading Bestsellers

Recommendation Culture and the Multimodal Reader

Danielle Fuller (University of Alberta), DeNel Rehberg Sedo (Mount St Vincent University, Halifax, Nova Scotia)

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English

Cambridge University Press
27 April 2023

Literary theory; Literary studies: general; Publishing industry

Series: Elements in Publishing and Book Culture

Summary
Details

Readers are essential agents in the production of bestsellers but bestsellers are not essential to readers' leisure pursuits. The starting point in this Element is readers' opinions about and their uses of bestselling fiction in English. Readers' relationships with bestsellers bring into view their practices of book selection, and their navigation of book recommendation culture. Based on three years of original research (2019–2021), including a quantitative survey with readers, interviews with social media influencers, and qualitative work with international Gen Z readers in a private Instagram chat space, the authors highlight three core actions contemporary multimodal readers make– choosing, connecting, and responding– in a transmedia era where on- and offline media practices co-exist. The contemporary multimodal reader, or the MMR3, they argue, illustrates the pervasiveness of recommendation culture, reliance on trusted others, and an ethic of responsiveness.

By: Danielle Fuller (University of Alberta), DeNel Rehberg Sedo (Mount St Vincent University, Halifax, Nova Scotia)
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Dimensions: Height: 178mm, Width: 127mm, Spine: 6mm
Weight: 106g
ISBN: 9781108812931
ISBN 10: 1108812937
Series: Elements in Publishing and Book Culture
Pages: 75
Publication Date: 27 April 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active