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English
Oxford University Press Inc
23 April 2008
"Gerd Gigerenzer's influential work examines the rationality of individuals not from the perspective of logic or probability, but from the point of view of adaptation to the real world of human behavior and interaction with the environment. Seen from this perspective, human behavior is more rational than it might otherwise appear. This work is extremely influential and has spawned an entire research program.

This volume (which follows on a previous collection, Adaptive Thinking, also published by OUP) collects his most recent articles, looking at how people use ""fast and frugal heuristics"" to calculate probability and risk and make decisions. It includes a newly writen, substantial introduction, and the articles have been revised and updated where appropriate. This volume should appeal, like the earlier volumes, to a broad mixture of cognitive psychologists, philosophers, economists, and others who study decision making."

By:  
Imprint:   Oxford University Press Inc
Country of Publication:   United States
Dimensions:   Height: 240mm,  Width: 165mm,  Spine: 25mm
Weight:   527g
ISBN:   9780195328981
ISBN 10:   0195328981
Series:   Evolution and Cognition Series
Pages:   256
Publication Date:  
Audience:   College/higher education ,  A / AS level ,  Further / Higher Education
Format:   Hardback
Publisher's Status:   Active

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition, Max Planck Institute for Human Development

Reviews for Rationality for Mortals: How People Cope with Uncertainty

<br> Gerd Gigerenzer has created new, pathbreaking ways of thinking about human rationality. His ideas build on one another and are best seen as part of a coherent whole that is when the nature of his arguments emerges most clearly. -- Leda Cosmides, University of California Santa Barbara<br>


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