Raising Social Capital

“This book offers a compelling roadmap for businesses navigating the evolving landscape of corporate responsibility with an appropriately strong emphasis on employees as stakeholders. It delves into the shift from shareholder to stakeholder capitalism, exploring the history and rise of CSR, ESG, and CSA, and provides insights into contemporary challenges faced by C-Suite executives, including managing employee activism. The book transitions from defining problems to presenting actionable solutions, equipping leaders with strategies to advocate for impact, diversify for inclusivity, and invest in a profitable purpose. A must-read for leaders committed to aligning business strategies with societal needs, it’s a blueprint for leading with purpose in a complex world.” Ethan McCarty, CEO, Integral “The ‘shareholder versus stakeholder’ argument over the primary purpose of a corporation is not only contentious; it’s also a narrow assessment of a major company’s options. According to Gregg Feistman and Heather LaMarre, PhD., authors of the new book Raising Social Capital, firms should learn how to 'embrace multiple identities that meet multiple needs.' The trick, of course, is figuring out how to do this while maintaining consistency in one’s values and communications. But Feistman and LaMarre contend the time for 'sitting this one out' is over. While critics still argue that businesses don’t need a social purpose, overall expectations for corporate involvement in social issues remain high. In Raising Social Capital, the authors call for an integrated management approach that uses risk assessment and management tools — plus a healthy dose of smart communications strategy — to navigate social change.”, Doug Pinkham, Past President, Public Affairs Council