Raising Brows

My Story of Building a Billion-Dollar Beauty Empire

Anastasia Soare

$34.99

Paperback

Forthcoming
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English

BLINK Publishing
28 October 2025

Autobiography: business & industry; Memoirs; Fashion & beauty industries; Self-help & personal development; Lifetyle & personal style guides

An esthetician and single mother with no connections, Anastasia Soare risked her life escaping communist Romania to come to America. Raising Brows tells the remarkable story of how she built a billion-dollar beauty brand and went from watching Oprah's TV show to learn English, to shaping Oprah's eyebrows on the very same show years later.

Anastasia disrupted the beauty industry by applying her art school training on the 'golden ratio' of beauty to eyebrows. Helping women find harmony with their face, Anastasia put eyebrows on the map. She pioneered new makeup products and built a glittering roster of clients like Michelle Obama, Jennifer Lopez, Kim Kardashian, and Cindy Crawford. But beneath the glossy exterior, Anastasia's path wasn't easy.

In this powerful memoir, she shares her extraordinary journey, putting her Romanian values of hard work, persistence, and optimism to the test in Los Angeles, ignoring the landlords and bank managers who laughed when she tried to open a salon focusing on eyebrows.

Anastasia's story serves as a powerful reminder that you can do anything you put your mind to so long as you are passionate and determined. As she says, 'it's the love and effort we put into our pursuits and relationships that truly define our success.'

By: Anastasia Soare
Imprint: BLINK Publishing
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 153mm,
ISBN: 9781785124372
ISBN 10: 1785124374
Pages: 288
Publication Date: 28 October 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

Anastasia Soare is the founder, CEO, and driving force behind Anastasia Beverly Hills - one of the fastest-growing brands in the beauty industry. Soare is one of the world's most successful self-made women and is often referred to as the 'Queen of Eyebrows'. After immigrating to America, she trained as an esthetician, set up her own salon, became a brow expert to the likes of Oprah and Michelle Obama, invented new make-up products, pioneered in-store beauty treatments at retailers, and created an international cosmetics company. She started ABH in 1997, and has been covered by the Wall Street Journal, People, Glamour, and Entertainment Tonight, among others.

Reviews for Raising Brows: My Story of Building a Billion-Dollar Beauty Empire

'Whenever I'm speaking to any group about what it takes to be successful, I always lead with Anastasia's story. She embodies self-empowerment, taking a skill she had a passion for, shaping brows, and turning it into a full-blown empire. I've proudly watched her relentless work ethic in building a whole brow movement. The world's current obsession with brows started with her. She is the Queen-mother!' - Oprah Winfrey 'I've known Anastasia for years and she's always so generous with her time and energy - she's a true inspiration and always so supportive of other women and their businesses.' - Kim Kardashian 'Anastasia is truly a pioneer; she came to this country without any connections and has left an indelible mark on the industry. It took an incredible amount of grit, determination, and sheer willpower to become the successful entrepreneur she is today.' - Jennifer Lopez