Rainbow Cattle Co.

Liberation, Inclusion, and the History of Gay Rodeo

Nicholas Villanueva, Jr.

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Hardback

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English

University of Nebraska Press
01 November 2024

Animal spectacles; Gay & Lesbian studies

Rainbow Cattle Co. tells the story of gay rodeo as an overlooked and important part of the LGBTQ liberation movement. Nicholas Villanueva, Jr., argues that the history of gay liberation has been oversimplified as a fight for sexual freedom in the major cities of the 1970s. But, as Villanueva reveals, the gay liberation movement thrived in rodeo in the U.S. West and in rural communities throughout America. LGBTQ rodeo athletes liberated themselves from the heteronormative social world of sport and upended stereotypes of sport and queer identity. Organizers, athletes, and spectators fought to protect their rights to openly participate in sports, and their activism was pivotal in the fight against AIDS.

Rainbow Cattle Co. reveals a history of gay liberation through rodeo, which from the mid-1970s provided a safe space where LGBTQ athletes could focus on their sport and evolved into a highly successful philanthropic organization by the end of the twentieth century. This intersectional study of LGBTQ athletes, heteronormativity, Western history, and sport builds on scholarship from ethnic studies, critical sports studies, sociology, and history.

By: Nicholas Villanueva Jr.
Imprint: University of Nebraska Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781496230195
ISBN 10: 1496230191
Pages: 282
Publication Date: 01 November 2024
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

List of Illustrations Acknowledgments Introduction 1. A Rodeo to Call Their Own: The Origin of Gay Rodeo 2. Rough Riding: Coming Out and Homophobia 3. Gay Rodeo Programs: How-To Guides about LGBTQ Culture 4. “Riding with Pride”: How the Sport of Rodeo Became Gay Pride for LGBTQ Athletes 5. Riding, Roughstock, and Camp Events: A Rodeo to Call Their Own 6. Masculine Capital: Gay Rodeo Cowboy Identity 7. Our Chosen Family: Cowboys, Cowgirls, and Coupling at the Gay Rodeo 8. The Riderless Horse: HIV/AIDS in America and the Gay Rodeo Community Conclusion: A Sustainable Future Notes Bibliography Index

Nicholas Villanueva, Jr., is an associate professor of ethnic studies and the director of Critical Sport Studies at the University of Colorado, Boulder. He is the editor of The Athlete as National Symbol: Critical Essays on Sports in the International Arena and Critical Sports Studies: A Document Reader and the author of The Lynching of Mexicans in the Texas Borderlands, winner of two southwestern book awards.

Reviews for Rainbow Cattle Co.: Liberation, Inclusion, and the History of Gay Rodeo

“The story of the International Gay Rodeo Association is particularly fascinating as it evolved from an athletic association to an activist community. The testimonials of cowboys and cowgirls add to the humanity of the story. . . . This is quite obviously a gender, Western, and cultural history. But this is also a history of sports in America and how it shaped American mainstream life.”—Sunu Kodumthara, professor of history at Southwestern Oklahoma State University “To date, there has not been a formal history of gay rodeo or a work that contextualizes gay rodeo within the gay liberation movement. . . . [Rainbow Cattle Co.] will be valuable to those interested in teaching gender, sport, and the American West.”—Leisl Carr Childers, author of The Size of the Risk: Histories of Multiple Use in the Great Basin