Racing with Rich Energy

How a Rogue Sponsor Took Formula One for a Ride

Elizabeth Blackstock, Alanis King

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English

McFarland & Co Inc
30 October 2022

Road & motor vehicles: general interest; Formula 1 & Grand Prix

Formula One is known for glitz and glamour, but lurking in the background are dark, and sometimes deeply strange, goings on: sex scandals with prison camp themes, Nigerian prince scams, protests of its grands prix in countries known for their human rights violations, tax evasion--the list goes on. These things often stay in the background, thanks to efforts by the series to maintain an opulent aura. But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey, the founder of British startup Rich Energy.

Storey became a multimillion-dollar sponsor of the Haas Formula One Team a year after records showed Rich Energy having a mere $770 in the bank, but that didn't matter. Storey equated his doubters to moon-landing truthers and publicly mocked entities winning legal disputes against him. In the six months between Storey's first race as a Formula One sponsor and his very public exit, he became the most visible part of the world's most visible racing series, easily tearing down its red-carpet facades with a loud mouth and an active Twitter account. Haas team boss Guenther Steiner described the Rich Energy news cycle, as: ""I'm getting sick of answering these stupid fucking questions on a race weekend. I've never seen any fucking thing like this."" This book is the fascinating, bizarre, and complete story.

By: Elizabeth Blackstock, Alanis King
Imprint: McFarland & Co Inc
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 15mm
Weight: 178g
ISBN: 9781476688800
ISBN 10: 147668880X
Pages: 277
Publication Date: 30 October 2022
Recommended Age: From 18 years
Audience: Professional and scholarly , General/trade , Undergraduate , ELT Advanced
Format: Paperback
Publisher's Status: Active

Table of Contents Acknowledgments vii Preface 1 1. As the Storey Goes 3 2. Bad Genes 17 3. Dubious Energy 48 4. A Formula for Disaster 73 5. Whyte Collar Crime 105 6. A Pain in the Haas 122 7. When You Mess with the Bull 138 8. A Volt of Hope 160 9. The Richest Part 184 Appendix A—Questions for William Storey 197 Appendix B—Questions for Haas F1 Team 209 Chapter Notes 213 Bibliography 251 Index 279

Elizabeth Blackstock is a novelist and motorsport journalist. Alanis King is an automotive and motorsport journalist.

Reviews for Racing with Rich Energy: How a Rogue Sponsor Took Formula One for a Ride

A well-reported and often hilarious romp through the twists and turns of the Rich Energy sage in Formula 1, Racing with Rich Energy is a tale that's so ridiculous it's hard to believe it's not fiction…Whether you're a long time F1 fan or just got into the sport because of 'Drive to Survive,' the book is an excellent companion piece for even the most casual fan.""—The Autopian