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Race to Zero

How Companies Can Lead the Way to Climate Neutrality

Marian Krüger Benedict Probst

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English
Campus Verlag
04 August 2025
Why stopping emissions isn't enough—and what businesses must do next to truly neutralize their carbon impact.

Race to Zero is an essential guide for businesses navigating the complex path to sustainability. While cutting emissions is essential, complete carbon dioxide neutrality remains an elusive goal for many industries. Conventional carbon offsetting is not enough—what's needed are groundbreaking technologies that actively remove greenhouse gases from the atmosphere.

In this book, Marian Krüger and Benedict Probst discuss promising carbon removal solutions available today, from direct air capture to regenerative practices, and offer clear, actionable strategies for companies committed to meaningful climate action. With a focus on innovation and feasibility, Race to Zero provides business leaders with the tools to integrate these technologies into their operations and take a leadership role in the fight against climate change.

A blueprint for executives and policymakers, this book unites climate ambition and real-world implementation, showing how businesses can drive the transition to a truly climate-neutral economy.
By:   ,
Imprint:   Campus Verlag
Country of Publication:   Germany
Dimensions:   Height: 215mm,  Width: 135mm,  Spine: 18mm
Weight:   286g
ISBN:   9783593520650
ISBN 10:   3593520656
Pages:   224
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
PREFACE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 I THE RACE TO NET ZERO 1 THE PATH TO NET ZERO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 The World of Tomorrow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Net Zero? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 What Makes an Ambitious Climate Target? . . . . . . . . . . . . . 26 The Race to Zero with SBTi . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 SBTi is Not Perfect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Why Some U.S. Companies Are Still Struggling with SBTi . . . . . . . . . . . . . . . . . . . . . . . . . . 34 2 THE CARBON CREDIT JUNGLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 How the Voluntary Carbon Market Came to Be . . . . . . . . . 40 How Carbon Crediting Projects Work . . . . . . . . . . . . . . . . . . 43 What Is Going Wrong in the Voluntary Carbon Market? . 45 Different Types of Credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Carbon Credits for Net Zero . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 To Achieve Net Zero, We Need Carbon Removal . . . . . . . . 52 The Way Forward . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 II CARBON REMOVAL 3 OVERVIEW OF THE MOST IMPORTANT CARBON REMOVAL METHODS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 One World, Two Cycles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 4 LETTING NATURE DO THE HEAVY LIFTING . . . . . . . . . . . . . . . . . . . . . . . . 65 Afforestation/Reforestation . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Regenerative Agriculture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 Peatlands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80 Biomass Conservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83 Blue Carbon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87 5 LENDING NATURE A HELPING HAND . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 Enhanced Weathering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97 Ocean Alkalinity Enhancement . . . . . . . . . . . . . . . . . . . . . . . . 104 Biochar Carbon Removal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112 6 ENGINEERED SOLUTIONS FROM BIOENERGY TO CO2 SCRUBBERS . 123 Bioenergy with Carbon Capture and Storage . . . . . . . . . . . 124 Direct Air Carbon Capture and Storage . . . . . . . . . . . . . . . . . 131 CO2 Storage I – Geological . . . . . . . . . . . . . . . . . . . . . . . . . . . . 138 CO2 Storage II – In Products . . . . . . . . . . . . . . . . . . . . . . . . . . . 144 III FIRST STEPS 7 HOW DO I GET GOING? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153 Diversifiers and Purists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155 Key Principles for Making Purchases . . . . . . . . . . . . . . . . . . . 158 Decision-Making Framework . . . . . . . . . . . . . . . . . . . . . . . . . . 160 How to Get Going . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 164 Communication Is Key . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 166 8 SECURE, FAIR AND AFFORDABLE CARBON REMOVAL – BEYOND THE COMPANY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169 How We Can Make Carbon Removal Safe . . . . . . . . . . . . . . 172 How We Can Make Carbon Removal Fair . . . . . . . . . . . . . . . 176 How We Can Make Carbon Removal Affordable . . . . . . . . 181 EPILOGUE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187 A Long Road Ahead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 190 Outlook . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191 Global Justice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 194 ACKNOWLEDGMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197 SOURCES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199 ABOUT THE AUTHORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223

Marian Krüger is the founder and director of Remove, an organization that supports European carbon removal start-ups. Previously, she headed the Sustainability in Business Lab at ETH Zurich, advised industrial companies and public institutions on decarbonization, and founded a successful solar start-up. Benedict Probst is a research group leader at the Max Planck Institute for Innovation and Competition and a Fellow at Cambridge University. Previously, he worked in the Group for Sustainability and Technology at ETH Zurich.

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