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Queer and Trans Fashion Brands

Resistance and Revolution in the 21st Century

Dr Kelly Reddy-Best (Illinois State University, USA)

$150

Hardback

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English
Bloomsbury Visual Arts
16 October 2025
Discover the stories of 25 North American fashion entrepreneurs who have created queer- and trans-focused fashion brands in the 21st century.

Illuminating their journeys of self-expression, identity formation, and resistance within the fashion industry, Queer and Trans Fashion Brands highlights the resilience, creativity, and cultural contributions of the interviewees, showing how they serve as agents of change, actively challenging heteronormative norms. Kelly L. Reddy-Best draws upon an intersectional feminist framework, to offer a nuanced examination of the production, distribution, regulation, and consumption of the products and media associated with these brands and their collective impact on the fashion industry.

Featured brands: All is Fair in Love and Wear; Audio Helkuik; Beefcake Swimwear; Bluestocking Boutique; Dapper Boi; FLAVNT Streetwear; FtM Essentials; gc2b; Greyscale Goods; Kipper Clothiers; Kirrin Finch; Let’s Be Brief; NiK Kacy Footwear; Outplay Swimwear; Play Out Apparel; Queer Supply; Rebirth Garments; Show and Tell Concept Shop; Strapping Sacramento; Stuzo; THÚY Custom Clothier; TomboyX; TransGuy Supply; WE ARE MORTALS
By:  
Imprint:   Bloomsbury Visual Arts
Country of Publication:   United Kingdom
Dimensions:   Height: 236mm,  Width: 158mm,  Spine: 20mm
Weight:   620g
ISBN:   9781350465886
ISBN 10:   1350465887
Pages:   224
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

Kelly L. Reddy-Best is a Professor in Fashion Design and Merchandising and Chair of Family and Consumer Sciences at Illinois State University, USA. In her research she examines the interrelationships of dress, identity, consumption, regulation, and the fashion system through a social justice lens.

Reviews for Queer and Trans Fashion Brands: Resistance and Revolution in the 21st Century

The way that information about specific brands has been interwoven with concrete concepts relevant to queer fashion is masterful. It is so interesting! And importantly, while the topic itself makes this manuscript inclusive, and of particular interest to queer readers, the book is quite welcoming to ALL; this book invites readers to celebrate queer fashion! -- Ann Paulins, Clinical Associate Professor, The Ohio State University, USA


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