Qualitative Methods for Digital Social Research

Studies from the Global South

Nimmi Rangaswamy, Shriram Venkatraman

$418.95 $334.98

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Springer Nature
13 May 2025

Media studies; Social research & statistics; Computing: general; Digital lifestyle; Human-computer interaction

This volume offers a series of practical methods to study digital behaviours considering the socio-cultural realities of the global south. It includes methodologically rigorous applied research chapters from leading international researchers offering information on gold mines and blind spots in researching the digital in the global south. It develops a tri-sectional format based on distinct areas of research, geographical variability and diversity of methods and approaches. The first section focuses on Dissecting Research Fractures – which disrupts the established research ideologies and practices, user behaviors, theoretical perspectives, and field methods in the study of digital social research . The second section on Innovating Methods proposes and extends mixed methodologies that go beyond research boundaries to produce novel possibilities for study. The final section on Re-Imagining the Field breaks new ground in exploring the social-digital where a transient research field is contextualized and stabilized through the social, infrastructural, and digital interweaving. The book offers the reader an inside view of studying marginal yet emerging users and consumers of digital technologies. The three sections together purport to draw textual, graphical, temporal, and ethnographic insights via innovative and hybrid observational tools to record, annotate and formulate everyday experiences of digital life. The volume addresses scholars interested in hybridizing methods, early career researchers, and graduates working on connecting humans and digital technologies. It also holds considerable appeal for digital marketers and strategists, offering practically applicable methods to study digital life.

Edited by: Nimmi Rangaswamy, Shriram Venkatraman
Imprint: Springer Nature
Country of Publication: Singapore
Edition: 2025 ed.
Dimensions: Height: 235mm, Width: 155mm,
ISBN: 9789819798421
ISBN 10: 9819798426
Pages: 275
Publication Date: 13 May 2025
Audience: Professional and scholarly , College/higher education , Undergraduate , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Nimmi Rangaswamy is Professor at the Kohli Centre on Intelligent Systems, Indian Institute of Information Technology, IIIT, Hyderabad, where she brings an anthropological lens to understanding the impacts of AI research and praxis. Formerly, she was Adjunct Professor at the Indian Institute of Technology, Hyderabad teaching courses at the intersections of society and technology. In the domain of industry research, she was a senior research scientist and lead the Human Interactions research area at the Xerox Research Center India working in the building of technologies in the areas of consumer-centric health care and urban mobility. Previously, her job at Microsoft Research India was a combination of theoretical analysis and ethnographic field research to understand technology use in developing countries. These are studies to understand patterns of technology adoption in various social contexts and spaces in India, ranging from middle-class consumption of domestic media, the business models of cyber cafés, and the use of mobile internet and Facebook among urban slum youth. Shriram Venkatraman is an Assistant Professor of Business and Management at the University of Southern Denmark (SDU), and a Fellow of the Danish Institute for Advanced Study, at Odense, Denmark. He is also an Adjunct Professor of Anthropology at the Indraprastha Institute of Information Technology, New Delhi (IIIT-D) and was an Adjunct Faculty at the Indian Institute of Management Kozhikode (IIM-K). Other than several peer-reviewed journal articles, he is also the author of a monograph titled 'Social Media in South India' (UCL Press) and co-author of a comparative book 'How the World Changed Social Media' (also UCL Press). He has taught several courses on Digital & Economic Anthropology and Digital Research Methods both at IIIT-Delhi and at IIM-Kozhikode. He has co-taught a MOOC course on 'Anthropology of Social Media' on Futurelearn. He has a PhD in Digital Anthropology from University College London, UK. He is also a trained professional statistician and has held leadership positions at Walmart, USA.