Andrea Edurne Jiménez Ruiz, PhD, is a Research Professor of Tourism and Gastronomy at UAEM Tenancingo University Centre, Mexico. She also develops research projects on rural tourism, sustainable tourism, and agroalimentary tourism. She has published articles nationally and internationally and is a speaker at national and international congresses related to rural and sustainable tourism. She is a member of the National System of Researchers of the National Council of Humanities and Technological Sciences, Mexico. She has worked as a manager and trainer at companies and associations related to tourism. Shivam Bhartiya, PhD, is an Assistant Professor of Tourism in the Department of Commerce and Management at Jain University, India. His research focuses on data analysis, research and development, problem solving, administration, and teaching. He has published research papers in journals as well as several books. A sought-after speaker, he gives lectures at universities and organizations and participates in scientific committees throughout the world.