Purpose and Work: How Purpose Supports Motivation, Productivity and Performance at Work

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Jessica Zwaan

Purpose and Work

Name: Purpose and Work
Price: 68.95 AUD
Availability: OutOfStock
ISBN: 9781398621947

How Purpose Supports Motivation, Productivity and Performance at Work

Jessica Zwaan

$68.95

Paperback

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English

Kogan Page Ltd
03 April 2026

Personnel & human resources management

Perks, benefits and financial reward are not enough to develop a motivated, productive and high-performing workforce. For employees to work to their full potential, purpose and meaning at work is key.

Purpose at Work is a practical guide for senior business leaders and people professionals which shows them how to create purpose-driven teams and design organizations where people want to work. It covers why meaning is so important for employees in today's working environment, how work has moved from a commodity to an experience and why a clear sense of purpose is essential for individual and organizational success. This book offers practical guidance on how to build a company culture that prioritises purpose and explains how to embed this into behaviours and actions across the business. There is also guidance on how to drive staff attraction and retention, boost workforce productivity and performance as well as improving employee engagement and wellbeing with a clear sense of purpose across the business.

Packed with interviews and real-world examples from companies including HV Capital, Unmind and Wonderbly, this book explains the employee, workforce and business benefits of prioritising purpose at work and shows how to achieve them in any organization.

By: Jessica Zwaan
Imprint: Kogan Page Ltd
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 15mm
Weight: 666g
ISBN: 9781398621947
ISBN 10: 1398621943
Pages: 264
Publication Date: 03 April 2026
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Chapter - 01: The importance of purpose to individuals, teams and the organization; Chapter - 02: How to achieve the benefits of a clear organizational purpose; Chapter - 03: Meaning at work and employee motivation; Chapter - 04: Purpose and productivity; Chapter - 05: Wellbeing, inclusion and purpose; Chapter - 06: How to use purpose to boost talent attraction and retention; Chapter - 07: Why purpose drives business results; Chapter - 08: Purpose-driven teams; Chapter - 09: Creating a culture where people want to work; Chapter - 10: Aligning values and actions;

Jessica Zwaan is a startup and technology executive with a background in People, Operations, and Talent spanning across three continents. She is the Chief Operating Officer at Talentful, a talent recruitment company. Prior to this she was the Chief Operating Officer at Whereby, Group Head of Talent at McCann Worldgroup and VP People and Talent at Wonderbly. Based in New York, New York, she is the author of Built for People, also published by Kogan Page.

Reviews for Purpose and Work: How Purpose Supports Motivation, Productivity and Performance at Work

""Jessica has done something rare: she's created a practical framework that honors both business realities and human dignity. She shows us how to build work that serves eudaimonia rather than demanding eudaimonia serve work."" * Dart Lindsey, host of Work for Humans Podcast * ""A genuinely though-provoking read that that really makes you re-think how we build & sell work as a product to employees as if they were our customers."" * Adam Horne, co-founder, Open Org * ""A book that tackles the heart of why we work in a time when what work looks like is in total flux. I found this deeply personal, yet practical and useful."" * Ben Branson-Gateley, CEO & Co-Founder, CharlieHR *