Punters

How Paddy Power Bet Billions and Changed Gambling Forever

Aaron Rogan

$24.99

Paperback

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English

HarperCollins
21 February 2023

Business innovation; Business ethics; Internet gambling

The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world.

Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.

The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost…

Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.

By: Aaron Rogan
Imprint: HarperCollins
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm, Spine: 25mm
Weight: 270g
ISBN: 9780008463915
ISBN 10: 0008463913
Pages: 416
Publication Date: 21 February 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Aaron Rogan is currently News Correspondent at the Business Post and was previously Senior Reporter at The Times Ireland. Rogan's journalism has focused on investigatory work into the online gambling industry and general reporting on the business of Flutter, the parent group of Paddy Power Betfair.

Reviews for Punters: How Paddy Power Bet Billions and Changed Gambling Forever

‘An eminently readable and illuminating work' – Business Post ‘Exciting and reads like a thriller in parts … Intriguing book and a brilliant read’ – Ray D’Arcy