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Puff Piece

John Safran

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Paperback

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Hamish Hamilton
03 September 2021
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Wild, hilarious and thought-provoking, Puff Piece is a probing look into Big Tobacco and the vaping industry, and how words can be literally a matter of life and death.

The folks that bring you Marlboro - Philip Morris - are wheezing, slowly dying. Cigarettes are out of favour with everyone, from world governments and investors to, increasingly, smokers. So, what's their plan? Prepare to be dazzled. Or, at the very least, befuddled.

Philip Morris has announced they will shut down as a cigarette company, and relaunch as a health enterprise, dedicated to convincing the one billion smokers of the world to quit.

The ever-curious John Safran leaves his apartment to find out what on God's green earth is going on. As he starts digging away he discovers a company up to brand new shenanigans, wangling their way into unexpected places, desperately trying to keep their tobacco business alive by brandishing a mysterious new doohickey called an IQOS.

And not only that, now they're upending language itself, changing the meaning of words. Will they slip past bans by convincing governments they don't sell 'cigarettes' but rather 'HeatSticks', and that these don't emit 'smoke' but 'aerosol'? Can John get the real story out of them without his life catching fire?
 puff piece how Philip Morris set vaping alight and burned down the English language

By:   John Safran
Imprint:   Hamish Hamilton
Country of Publication:   Australia
Dimensions:   Height: 233mm,  Width: 153mm,  Spine: 30mm
Weight:   556g
ISBN:   9781760890155
ISBN 10:   1760890154
Pages:   320
Publication Date:   03 September 2021
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

John Safran is an award-winning documentary-maker of provocative and hilarious takes on race, the media, religion and other issues. John first hit TV screens in 1997 on Race Around the World (ABC-TV). Both John Safran's Music Jamboree (SBS, 2002) and John Safran vs. God (SBS, 2004) won Australian Film Industry awards for Best Comedy Series and Most Original Concept, and were also nominated for Logie Awards. Other shows include John Safran's Race Relations (ABC-TV, 2009) which was nominated for two awards at the prestigious Rose d'Or Festival in Switzerland and Speaking in Tongues (SBS, 2005-06). John also co-hosted Sunday Night Safran, a radio talk show on Triple J with cranky but beloved Catholic priest, Father Bob Maguire.

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