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Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that take students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR.
This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.
KEY FEATURESContemporary views and cases give students an insight into real-life, authentic public relations scenariosEach case features a distinct voice from public relations professionals, exploring different perspectives on multiple experiences and asking students to engage in their fieldThoughtful, practical cases across the country provide a variety of professional experiences.
By: Kate Kurtin
Imprint: Oxford University Press Inc
Country of Publication: United States
ISBN: 9780190912079
ISBN 10: 0190912073
Pages: 144
Publication Date: January 2019
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active
Corporate Public Relations Steve KrizmanConsumer/Lifestyle Public Relations Erik PerezInternal Communications in Public Relations Jasmine MyersHealth Communication in Public Relations Christina TrincheroNon-Profit Public Relations Jillian KanterCommunity Relations and Public Relations Jack PflanzGovernment Public Relations Arlene Guzman ToddPublic Affairs in Public Relations Nicole Kuklok-WaldmanCrisis Management in Public Relations Devon NagleEvent Planning and Public Relations Gineen CargoBranding in Public Relations Jacqueline Camacho-RuizPublic Relations Resources Kate S. Kurtin
Kate S. Kurtin is Assistant Professor of Communication Studies at California State University, Los Angeles.
Students will value these stories because they offer real-life perspectives on what works in PR and how that relates to what they've read in other textbooks. They particularly want to know how someone breaks into certain areas of PR and what the industry is really like. The more current the stories, the better. This format will work well nfor my courses. --Priya Lothe Doshi, American University Given my practical approach to teaching the class, I love this idea. Students respond well to first-person experiences. I can't get many practitioners to visit my classes to share their stories, so it is helpful to have written or videotaped narratives. This will make a great book to assign to my students in addition to the regular textbook. --Pamela Schultz, Alfred University
