Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment

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Tomoki Kunieda Koichi Yamamura

Public Relations in Japan

Evolution of Communication Management in a Culture of Lifetime Employment

Tomoki Kunieda, Koichi Yamamura, Junichiro Miyabe

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English

Routledge
30 September 2020

Communication studies; International business; Management & management techniques; Public relations

Series: Routledge New Directions in PR & Communication Research

"Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR ""gurus"" defining the field.

Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization."

Edited by: Tomoki Kunieda, Koichi Yamamura, Junichiro Miyabe
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9780367665371
ISBN 10: 0367665379
Series: Routledge New Directions in PR & Communication Research
Pages: 186
Publication Date: 30 September 2020
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Tomoki Kunieda, is an Assistant Professor at Taisho University, Japan. His research focus is on the history of mass communication, journalism and government public relations. He is a member of the JSCCS board of directors and chairperson of the Society’s Global Public Relations Theory Research Group. He has a doctorate in journalism from Sophia University. Koichi Yamamura, PhD, is a visiting senior researcher at Waseda University, Japan. He is also a management and communication consultant with extensive experience in corporate communication, crisis management, corporate control, and technology communication. He has published case studies on hostile takeover defence and post crisis CSR activities. He has also co-authored an article and a book chapter on the historic evolution of PR in Japan. Junichiro Miyabe is a Research Scholar at Research Faculty of Media and Communication, Hokkaido University, Japan. He has over 30-years of research experience at Nomura Research Institute, Ltd. He joined Hokkaido University in 2000 as a visiting professor and became a professor of international public relations in 2009 until 2015. He has published papers, among others, on human resource management and organizational structure of PR department.