Public Relations For Dummies

Eric Yaverbaum, Robert W. Bly, Ilise Benun , Richard Kirshenbaum

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English

John Wiley & Sons Inc
12 May 2006

Economics & Business; Public relations

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

By: Eric Yaverbaum, Ilise Benun
With: Robert W. Bly
Foreword by: Richard Kirshenbaum
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Edition: 2nd Edition
Dimensions: Height: 231mm, Width: 185mm, Spine: 31mm
Weight: 499g
ISBN: 9780471772729
ISBN 10: 0471772720
Pages: 384
Publication Date: 12 May 2006
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. Bob Bly and Ilise Benun are both New York communications professionals.