Public Relations Campaigns

""The authors have a done a very good job. [...] It is clear why public relation campaigns are important and what a quality campaign can achieve. This book does a good job of walking students through the creation and implementation of a campaign from beginning to end. It also does a great job of highlighting what is important and what one cannot forget. [...] I love that this book gets right to the point, shows simple examples, had review questions that point to the most important content of each chapter. [...] It also handles the use and value of theory in PR strategic thinking expertly. Dennis F. Kinsey, Syracuse University ""This is the first textbook in marketing or PR that I have read that addresses big picture ideas in a way that is relatable to students at this stage of their development. [...] In fact, I could see newly-minted PhDs being particularly drawn to this book because of how it communicates key ideas on theory, ethics, and diversity. [...] I can tell that the authors are keeping their readers at the forefront of their thinking in each chapter. This is at the appropriate reading/comprehension level for this group, and I do like that the authors challenge the students to think critically about ethics and theory. [...] The authors set out to have a conversation with their readers and this is accomplished. From a stylistic standpoint, I like the different ways of beginning each chapter. It is not just 'what would you do' to start each chapter-they do well to keep the book interesting throughout."" Justin Walden, North Dakota State University ""A lot of these concepts (ethics, client work, teamwork) aren't covered in detail in the current textbook we use but are integral parts of our course, so I'm happy to see them covered in this textbook. [...] Chapter 1 is a great introduction to the textbook. I like that it begins with an example. Students always respond well to case studies because stories are obviously more interesting than beginning with definitions, and it also helps set up the idea of what a campaign is. [...] [I] think it does a great job of breaking down the campaign into different components and examining the ""basics."" I appreciate the activities at the end of the chapter. [...] [The book is] a succinct but thorough presentation of the campaigns process that is easily digestible."" Chelsea Woods, Virginia Tech ""This textbook covers the importance and practice of secondary research very well. And the soft skills (and group work) chapters will be, among PR Campaigns books I'm aware of, a unique and essential addition to my course curriculum. [...] Using a textbook like this (the direct approach and clear examples) is my ideal teaching assistant. [...] It covers all the essentials for me."" Janis Teruggi Page, University of Illinois at Chicago ""The use of examples were excellent. [They] helped ground the ideas to action, which is often hard for students to see on their own. [...] The writing is easy to follow and personable. [...] The examples are diverse and offer a mix of clear examples that are up-to-date.""