Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession

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Alexander V. Laskin Karen Freberg

Public Relations and Strategic Communication in 2050

Trends Shaping the Future of the Profession

Alexander V. Laskin, Karen Freberg

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Hardback

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English

Routledge
25 November 2024

Communication studies; History: specific events & topics; Media studies; Social forecasting, future studies; Public relations

Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.

This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.

This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.

A podcast, The Future of PR, also accompanies the book.

Edited by: Alexander V. Laskin, Karen Freberg
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 453g
ISBN: 9781032730967
ISBN 10: 103273096X
Pages: 264
Publication Date: 25 November 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Alexander V. Laskin is a Professor of Advertising and Public Relations at Quinnipiac University, USA. Karen Freberg is a Professor in Strategic Communications at the University of Louisville, USA.