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Public Diplomacy

Foundations for Global Engagement in the Digital Age

Nicholas J. Cull

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Polity Press
15 March 2019
Public opinion & polls
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been.

Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years - nation-branding and partnership - and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future.

This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.
By:   Nicholas J. Cull
Imprint:   Polity Press
Country of Publication:   United Kingdom
Dimensions:   Height: 229mm,  Width: 153mm,  Spine: 18mm
Weight:   374g
ISBN:   9780745691206
ISBN 10:   074569120X
Series:   Contemporary Political Communication
Pages:   272
Publication Date:   15 March 2019
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Nicholas J. Cull is Professor of Public Diplomacy in the Annenberg School for Communication and Journalism at the University of Southern California.

Reviews for Public Diplomacy: Foundations for Global Engagement in the Digital Age

Public diplomacy is increasingly important in this era of information and social media. Few people are better placed to guide you through the public aspects of diplomacy than Nick Cull, and he does it deftly in this book. Joseph Nye, Harvard University and author of The Future of Power


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